
It is always a tricky brief designing for something that will be scrutinised by peers. But it comes with the territory, and we wouldn’t want it any other way.
Art direction and re-branding of the festival identity. In 2004 visitation increased by 30%, in 2005 it increased by another 100%. The festival continued to grow with 30,000 visitors to the Powerhouse Museum in 2007. With a year break and we are set to direct the campaign in 2010.
Winner of a gold Graphis award in the Poster Annual 2008.
Award, Campaign, Identity, Outdoor, Poster, Program