How do you produce a program guide people would want to pick up, take home, read and keep? What could you achieve if you only had more resources? How much could you improve? Or is that the point? Limitiations are everything in design.

For our long term collaborators, Performance Space, we created a zine, a place where audience can engage with the Performance Space by submitting their writing and artwork to a blog we created. The idea was to involve/interact the audience not only with the end product, but also in the process of design, something they would feel they had some ownership. The A7 size cut-through marketing clutter to become a talked about collectable. The use of a single ink was due to a limited budget, but tied in with the ideals of Performance Space which are being lo-fi and experimental. It also links strongly with the Performance Space’s website which we also redesigned this year.

The main challenge was dealing with how type/information, would fit on small sized pages. It was important to limit word count and also deal with how information graphics would be designed to save space.