As always we began by auditing existing print and digital communications, consuming research and interviewing key players and contributors in the project. This allowed us to allow us to gain perspective and gauge the strategic goals underpinning the website design. Our investigations revealed a complex presentation of investment funds, funding models, partnerships and consulting services which had branched out organically over the lifespan of the organisation.
By profiling key audience groups we were able to identify goals and map pathways to action. This allowed us to develop strategies to organise the site’s extensive navigation, information architecture and user experience framework.
Our organisational comms and web content audit uncovered illuminating stories buried deep down in a sub-section of the online news.
These success stories became the focus of the content and navigation strategy, forging connections between the complexities of social funding, the SVA team and the simple — but life-changing — benefits to real people.
At a broader level the connections between SVA employees, venture partners, projects, publications, supporters and teams in the wesbite’s design demonstrate the fundamental necessity for collaboration to create social change.