About us



Over the past 25 years we’ve un-shamed men’s sexual health, reignited shrinking festivals, shone a light on disability, represented indigenous industries, rebranded christmas for a city, resurrected cultural icons and paved the way for investors to fund social change.

We focus on purpose, position and impact using design strategies to transform business, engage customers and optimise outcomes.


Our services include creative strategy, future forecasting, facilitation of workshops and ideation sessions. We work on groundbreaking concepts, brands and communication challenges with a capacity to research, interpret and prioritise business issues. There is a growing demand for a more human approach to design and we explore audience behaviours and emotions and their desire for diversity, culture, variety and sensuality—a response that goes beyond the everyday. 

Our design approach is simply a way of working that identifies and solves issues based on deep understanding and an iterative methodology. The final outcome may be a national campaign, an overhaul of digital communications or a complete rethink of brand positioning.

We are a small design consultancy. We pride ourselves in hiring the best-of-breed specialists who work together collaboratively, towards common values of Leadership, Creativity, Efficiency, and Curiosity.

Because we are a nimble team, it means our clients work directly with us—meaning your needs aren’t fobbed off onto Account Managers or junior staff once we win work. You work with a dedicated senior team from the get-go. This means greater efficiency, quality control, and we believe, better results for our clients.



Client list


ABC Arts
ABC Education (ABC Splash)
Aboriginal Art Centre Hub
Adelaide Biennial of Australian Art
Art & About, City of Sydney
Arts NSW
Australia Council for the Arts
Bangarra Dance Theatre
Boston Scientific
British Council
Bundanon Trust
Campbelltown Arts Centre
Chadwick Models
City of Sydney
Darwin Festival
Federal Department of Regional Australia
Milk Crate Theatre
Museum of Applied Arts and Sciences
Musica Viva
National Play Writers Festival
NSW Office of Liquor, Gaming & Racing, NSW Trade & Investment
Penrith Regional Gallery
Performance Space
Performing Lines
Screen Producers Australia
Seymour Centre



Sydney Christmas, City of Sydney
Sydney Design 2004-2008 and 2010
Sydney Film Festival 2009–12
Sydney Fringe Festival 1999, 2000
Sydney Mechanics School of the Arts
The Media Tribe
Urban Theatre Projects
American Medical Systems
Blacktown City Council
Campbelltown City Council
Catalyst Pty Ltd
Central Land Council, Northern Territory
Court Services Victoria, Neighbourhood Justice Centre, Victoria
Gilbert & Tobin Lawyers
Information and Cultural Exchange [ICE]
Parramatta City Council
Seniors Week 2006-08
Sex Workers Outreach Project
Shoalhaven City Council
Show Me The Way
Social Ventures Australia
Studio Artes
Sydney Water
Think Do Tank
University of Sydney
University of NSW
University of Wollongong
World AIDS Day 2006